Privacy, Disclosure, and Social Exchange TheoryJennifer King, Director of Consumer Privacy, Center for Internet and Society, Stanford Law School
The privacy of ones personal informationthe choice of when to disclose it and to whom, how one maintains control over it, and the risks of disclosurecontinues to be a topic of much debate and research. My research draws on a theoretical orientation from the social sciencessocial exchange theory (SET)to explore personal information disclosure, looking specifically at the context of an exchange relationship between an individual and the company or service receiving the information. This project explores new meanings of privacy by examining novel aspects of personal information disclosure, a decision-making process that also has a direct impact on the cybersecurity agenda. Given that many of the problems in cybersecurity originate with human behavior, this research agenda works to expand the understanding of the dynamics of personal information disclosure beyond a focus on individual cognition, incorporating the social and organizational mechanics that also influence decision-making.